Lego toys are considered one of the most popular on the market, and also one of the priciest. There are a few reasons for the high end price of Lego blocks.
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Why Are Lego Toys So Expensive?
Licensing
Firstly, the company pays for licensing in order to produce toys that are based on popular films, books, and places, such as Lord of the Rings, Harry Potter, the Marvel Universe, and many others.
This means that Lego is shelling out a pretty penny before they even start production. This price is passed on to the consumer.
Quality
With Lego you’re getting a quality product that will last forever! There is a lot of attention to detail put into each Lego design, starting with the smallest pieces like Lego figures and finishing with whole sets that comprise of 10 000+ pieces.
The blocks are made out of durable plastic that can withstand a lot of wear and tear. Plus, the designs are intricate and well thought-out. All of this adds up to a product that is worth the higher price tag.
Materials
The materials used to make Lego toys are not cheap. The brightly colored plastic is mostly made from acrylonitrile butadiene styrene (ABS), which is a type of petroleum.
In fact, Lego uses about seven million pounds of the stuff every year! ABS is tough and durable, which is why it’s perfect for kids’ toys. But it’s also a little pricey.
So how does Lego afford to use so much ABS? Well, they actually produce their own plastic pellets in-house. This helps them to keep costs down and maintain a steady supply of materials.
Other materials used include high impact polystyrene for the base plates, thermoplastic polyester for translucent parts, and polypropylene for the soft accessories. According to the company’s list, they are using 12 types of plastic to produce their toys.
This means that the price of Lego toys is directly linked to the price of oil, as it is one of their main ingredients.
Brand Name
Lego is one of the best known toy producers around – meaning that the price comes with the brand name and prestige. The popularity gathered over 90 years since first launch of the company drove the price people are willing to pay.
Marketing
Marketing is a huge part of any company, but especially for one like Lego. They need to have high prices in order to pay for all the marketing that they do.
It’s not just commercials either; Lego sets are often featured in movies and TV shows. All of this costs money, and Lego fans are willing to pay it.
Production Costs
It costs a lot of money to produce Lego toys. Although the company has developed a special way of molding the plastic so that very little material is wasted, there are still other costs to consider.
The company has several factories located around the world, and each one employs hundreds of workers. All of these factors contribute to the high price tag of Lego toys.
Even though they are expensive, people still love buying Lego toys. The company does a great job of marketing their products.
Resale Value
The high resale value of Lego toys is another reason why they are so expensive. Even a used Lego set can be sold for quite a lot, as long as it isn’t missing too many pieces.
It’s interesting to note that Lego bricks from 1958 are still compatible with today’s toys. This is thanks to the fact that the dimensions of the bricks have remained unchanged since they were first introduced. So if you have some old Lego lying around, it’s still usable!
The price doesn’t depreciate a lot over the years, and some sets can even gain in value.
Are Lego Toys Worth the Money?
It seems like every time you go to the store, Lego prices have gone up again. And it’s not just Lego – it seems like all the best toys are always more expensive. So is Lego worth the price?
The answer is yes. For one thing, Lego puts a lot of effort into their products. They have to design each piece, test it for safety, and then manufacture it. That’s a lot of work! Plus, they use high-quality materials, which makes their products last longer.
Lego toys are definitely worth the money. Sure, they might be pricey, but you know you’re getting a good product that will last. And that’s worth a lot.
Lego Toys Are Cheaper Than They Used to Be
The development of new production technologies has resulted in better product price management, and some sets are cheaper that they used to be.
Even though some of the sets, like Millennium Falcon are still very expensive, others get cheaper over time, when new designs come out.
This is good news for kids (and adults) who want to get their hands on the latest and greatest Lego sets. So if you’re looking for a bargain, keep an eye out for older models that are being phased out to make room for the new ones. With a little bit of patience, you can snag a sweet deal on your next Lego purchase.
Are There Cheaper Versions of Lego Toys?
We all know that LEGO is one of the most popular toy brands in the world. But did you know that there are actually cheaper versions of LEGO toys out there?
Yes, it’s true! There are a number of companies that make lower-priced alternatives to LEGO bricks and sets. So if you’re looking for a cheaper way to get your LEGO fix, check out some of these options:
• K’Nex – This US-based company makes a variety of construction toys, including its own version of LEGO-style building blocks. K’Nex pieces are compatible with LEGO bricks, so you can mix and match them to create even more unique creations!
• Mega Bloks – Another competitor to LEGO, Mega Bloks also makes compatible building blocks and sets. However, their pieces are slightly larger than LEGO bricks, so keep that in mind if you’re planning on mixing and matching them.
• Lincoln Logs – These wooden logs have been around for generations, and they’re still a popular choice for kids (and adults!) who want to build structures both big and small (see also ‘How To Make Wooden Toys‘). Lincoln Logs are great for those who want the classic LEGO look without the price tag.
Conclusion
Lego toys are expensive but they are worth the price. The high quality of the materials and the effort that goes into making each toy means that they last longer and are more enjoyable to play with.
There are cheaper alternatives to Lego, but none of them have the same level of quality or compatibility.
In the end, you get what you pay for – and with Lego, you’re paying for the best.
